With Sidas, Therm-ic, Corpus.e, the Academy and Podiatech, among others, Sidas World unites several brands around boot fitting, shoe comfort and thermoregulation.
Sidas is the expert for everything around the foot and started over 40 years ago with individually fitted insoles for skiing. In the meantime, the portfolio has grown so that athletes of all activities can find products: pre-molded and customized insoles, ski and running socks, as well as care products around the foot. The goal is increased comfort, improved fit as well as performance of the feet. Thanks to the support, fatigue is reduced. Sidas works with successful athletes, supports the Salomon Trailrunning Team Germany as an official partner, the trail running team Sidas Matryx and is a sponsor of the Golden Trail World Series 2022.
Therm-ic is originally known as an expert for heated products such as gloves, socks and textiles for cold seasons. With its new outdoor sock collection, the company is now becoming an all-season brand, providing excellent thermoregulation in all temperatures: products made from sustainable materials such as Tencel, Merino and linen use sophisticated technology to create the ideal climate inside the shoe, transporting moisture to the outside and increasing comfort inside the shoe.
The product innovation of the next few years promises great things: Therm-ic cooperates - after supporting the successful winter ascent of K2 2021 - with the record mountaineer Nirmal Purja alias Nimsdai and involves him in the product development.