In 2009, after suffering years of running injuries, Steven Sashen was inspired by the book Born to Run to get out of his traditional padded, motion-control shoes and began running barefoot. This change naturally inspired a movement in his form that eliminated injuries and helped him become a Masters All-American Sprinter at age 45, after 30 years away from competition. Wanting to have this experience all day, every day, he started making sandals for himself and other local runners. And then, in November 2009, Steven and his wife Lena uttered those dangerous entrepreneurial words — “How hard could it be?” — and began selling DIY sandal kits out of their living room. Today, Xero Shoes is one of the world’s top natural movement shoe brands, with over 1 million customers in over 97 countries. Their product line still includes sandals, but has expanded to over 40 designs including casual and performance shoes and bootsfor every activity. Xero shoes have helped over 1 million people discover the comfort, fun, and benefits of natural movement — and how to Live Life Feet First. To hear the full story, check out the How I Built This podcast on NPR.
Natural design is our DNA. Xero Shoes® let your feet move the way nature intended, with the protection and style you’re looking for.
Natural Fit – Wide toe boxes let your toes spread and relax. “Zero-drop,” non-elevated heel for proper posture.
Natural Feel – Flexible soles let your foot bend and flex naturally. Low-to-the-ground design for balance and agility.
Natural Motion – Our patented FeelTrue sole lets you safely Feel The World, protecting your foot while giving your brain the feedback and stimulation your brain wants.