LOWA Sportschuhe GmbH manufactures shoes in the mountain, outdoor and casual segment. The headquarters of the medium-sized company is located in Jetzendorf near Munich in Upper Bavaria. What began in 1923 with a small production of handmade Haferl shoes has developed over the years into a company with a global reputation, whose products are now sold in 80 countries. The traditional shoemaker, which celebrated its 100th anniversary in 2023, stands for quality and fit and is one of the leading brands in the field of mountain and outdoor footwear in Germany, Austria and Switzerland. The company has been majority-owned by the Italian Tecnica Group since 1993. The company manufactures almost exclusively in Europe.